Discover
Define
Ideate
Design
Test
User Interviews
Qualitative Research
Affinity Mapping
User Pain Points
Main Insights
Problem Statements
Solution Statements
User Personas
User Flows
Wireframes
Design System
Hi-Fidelity Wireframe
Prototype
Usability Tests
SUS Score
Re-iteration
Feedback
Conclusion
For this individual project, I utilized the iterative design thinking process as a guide (demonstrated below).
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UIUX
ALEX WONG
Work by Alex Wong.
PROJECT OVERVIEW
About Project
01
Introducing Doc Hub, our all-in-one doctor booking app!
Seamlessly book GP appointments, schedule teleconsultations,
and access a range of comprehensive healthcare services, all in
a single user-friendly platform.
Problem
02
When a user visits the private clinic near them, they would
have to wait for at least an hour for their turn. This always
happens - not knowing when their turn will be called, while
waiting aimlessly and feeling unwell at the same time.
Solution
03
Making it an all-in-one app allows users to choose whether they
want to visit to the GP physically or use teleconsultant services as
the choice depends on the severity of the illness. Also, booking
physical GP appointments help users save time of waiting.
Design Thinking Process
DISCOVERY & RESEARCH
USER INTERVIEWS
RESEARCH SYNTHESIS
AFFINITY MAPPING
STYLE GUIDE
● Do you mind introducing yourself and what you do for fun?
● Tell me about the most recent time you visited the doctor’s or a clinic
● Do you recall an experience at the clinic that was frustrating?
● Can you also describe what is your usual routine when visiting the doctors?
● In your recent visit, what was your overall experience?
● Have you used tele-consult services before?
● (If no) what are the factors stopping you from utilising such services?
● What would motivate you to use such a service?
● What are some aspects of a traditional doctor visit that you hope could be improved?
User Interviews
01
i-Statements (Main Insights)
02
“I value convenience, so I’d always
choose the nearest clinic.”
CONVENIENCE
“I get frustrated at long queue
and waiting times!”
WAITING TIME
“I’d appreciate some help when
I’m sick and not feeling well”
ASSISTANCE
During my analysis, I conducted in-person user interviews to uncover
the behaviours of users. The questions I formulated aimed to delve
into the challenges they faced and gain valuable insights, such as:
As part of the qualitative research, i collated the data from the user interviews and generated pointers in form of quotes and categorised what the users
have said and grouped them together to form insights - behaviours, needs and pain points of users when they want to see a doctor when unwell. Below
are the most common patterns found:
User Persona
03
How Might We (HMW) Statements
01
HMW help create a seamless queue system in clinics ?
02
03
HMW allow users to receive accurate estimate waiting time ?
HMW make the wait at the clinic less boring and confusing ?
These statements were generated to help ideate on how to solve some of the user problems based on insights:
Personal Details
Pain Points
Goals
● To spend less time at the clinics
● To be able to make doctor bookings/
appointments online
● Have the option to choose which clinic
and doctor specifically
● Missing a queue number at the clinic
● Long waiting time and long Queue
● Confusing systems and unsure what
to do or where to go
User Quote
Name
Age
Occupation
Status
Efficient Emily
26
Marketing Associate
Attached
”I was frustrated at the fact that I had to
wait for at least an hour even after having
to take a Queue number over the phone...”
Typography
Colour
SCREENS
#3D3D3D
#5EC7C4
#4EAEC3
#E5F6FA
#000000
Open Sans
Light
Medium
Bold
A B C D E F G H I J K L M N O P
Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P
Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P
Q R S T U V W X Y Z
Reflection
What's Next?
01
● Expand on user research to explore other user behaviours
or needs that can be addressed reflected on the app.
● Further iterate based on the feedback given during the usability testing
and conduct on another 5 users on the latest prototype.
Key Learnings
02
This was my first project in the Bootcamp that taught me valuable
lessons in design foundations and principles, providing hands-on
experience in user research, wireframing, prototyping, and
usability testing, shaping a strong foundation for my future projects
in UI/UX design.
