“I value convenience, so I’d always
choose the nearest clinic.”
CONVENIENCE
“I get frustrated at long queue
and waiting times!”
WAITING TIME
“I’d appreciate some help when
I’m sick and not feeling well”
ASSISTANCE
Main Insights
As part of the qualitative research, 6 User Interviews were conducted to better understand what are the behaviours, needs and pain points of users when they want to visit a clinic. Below are the common patterns found:
DOC HUB
Doctor Appointment Booking App
consult a doctor, anytime anywhere
Platform
Mobile App
My Role
UX Researcher
UI/UX Designer
Duration
2 weeks
Tool Used
Figma
+
DOC
HUB
ALEX WONG
MAY 2023
PROJECT OVERVIEW
Design Process
USER PERSONA: EFFICIENT EMILY
“”I was frustrated at the fact that I had to wait for at least an hour even after having to take a Queue number over the phone...”
01
HMW help create a seamless queue system in clinics ?
02
03
HMW allow users to receive accurate estimate waiting time ?
HMW make the wait at the clinic less boring and confusing ?
HOW MIGHT WE (HMW) STATEMENTS
What is the Problem?
“Users need a way to book appointment(s) at private clinics because s/he finds it frustrating to wait aimlessly while being sick.”
NEEDS
FRUSTRATIONS
Missing a queue number at the clinic
Long waiting time and long Queue
Confusing systems and unsure what to do
To spend less time at the clinics
To be able to make doctor bookings/appointments online
Have the option to choose which clinic and doctor specifically
SOLUTION
Discover
Define
Ideate
Design
Test
User Interviews
Qualitative Research
Affinity Mapping
User Pain Points
Main Insights
Problem Statements
Solution Statements
User Personas
User Flows
Wireframes
Design System
Hi-Fidelity Wireframe
Prototype
Usability Tests
SUS Score
Re-iteration
Feedback
Conclusion
As this was an individual project, I utilized the iterative design thinking process as demonstrated below.